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About George Lucas

Dr. George Lucas Customer Engagement Magazine June 2013George H. Lucas, Ph.D.

Lucas serves as Executive Vice President at U.S. Learning LLC., as well as a senior consultant, learning officer and field coach at Schul + Baker Partners of Dallas, TX

For nearly 30 years George Lucas has been a resource to organizations as a speaker, trainer, consultant, and field coach. His clients all have one strategic aspect in common; they have developed an approach centered on identifying, delivering, communicating, and being compensated appropriately for the value they provide to their clients and customers.

Lucas received his Bachelors degree from the University of Missouri-Columbia, and subsequently served in field sales positions with American Hospital Supply Corporation and Pitney Bowes. He returned to Missouri to complete both an MBA and Ph.D. in Business Administration. George has held faculty positions at both Texas A&M and The University of Memphis. He was recognized as one of the top professors in the Executive and International MBA programs.

George is author of several successful books; including the WSJ, New York Times and USA Today best seller – The One Minute Negotiator: Simple Steps to Reach Better Agreements. With Terri Murphy he co-authored a widely utilized CD-based learning resource; Negotiation – What You Don’t Know Can Cost You. He is a featured columnist in Sothern Writers Magazine.

Lucas is proud to serve on the advisory board of Support Solutions of the MidSouth, an organization providing advanced assistance solutions to individuals with special needs in Tennessee, Arkansas, Georgia, and a growing number of states.

Specialties: Training, speaking and field coaching in the areas of negotiation skills, sales, leadership, and customer service

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U.S. Learning, LLC